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Seller Resources

20 Things I Do When Holding Your Home Open

1. Radius-mailing invitation to neighbors for 1st open house 2. Flyer delivery or email announcement to selected agents most likely to be working with buyers for your home (for 1st open house) 3. Alert Paragon agents, my client list and sphere of influence 4. Place ad in the Chronicle’s open house listing section 5. Post […]

What You Can and Can’t Control

What You Can’t Control The past: what you paid for your home at purchase The size, location and general amenities of your home General economic circumstances Local market conditions What You Can Control Timing as to when to put the property on the market Preparing the home, inside and out, to show at its best […]

Marketing Plan Timeline

“The key to selling your house for top dollar—even in a dismal market—is simple: Implement a broad-based advertising campaign to generate spirited buyer competition for your property.” – House Selling for Dummies Components of the Comprehensive Paragon Marketing Plan Determine buyer profile for property Price and position to maximize buyer and broker response Prepare property to […]

Listing Presentation Agenda

The Listing Presentation Agenda: Your priorities, preferences, requirements & timeline for selling your home: how I can be of most help and service to you. My and Paragon’s qualifications and resources to achieve your goals. The likely buyer profile how to position your home accordingly Our marketing plan to comprehensively reach every potential buyer, and […]

Listing Flowchart


Paragon’s Internet Marketing Plan

80% of home buyers in the United States now begin their search on the Internet. 25% buy a home they first see on the Internet. All Paragon listings feature photography by a professional real estate photographer. The Paragon slideshow allows buyers to walk through the home from anywhere in the world. Paragon listings are posted […]

The Dangers of Over-Pricing

“One crucial aspect of selling a house is correctly establishing its initial asking price. If a seller prices a house near its fair market value, the house usually sells quickly for top dollar. If, on the other hand, a seller grossly overprices a property, it tends to linger on the market…Ironically, instead of getting more […]

Agent & Fiduciary

Their home is usually one of my clients’ biggest financial assets. Its sale is typically one of the largest, most complicated and most emotional financial transactions of their lives. I take that responsibility very seriously. As your agent, I have a fiduciary responsibility to protect your interests to the best of my ability. I have […]

The benefits of staging your home!

Regardless of current market conditions, it has been shown time and time again that a well-prepared home will sell for a higher market price and in less time than unprepared properties.
Your home has just one chance to make a great first impression wit…

Price it right – make more money.

Broadly speaking, statistics show that the sooner a property sells after going on market, the more it sells for. Per the chart above, those houses accepting offers within 30 days of going on market are still selling, on average, for over the asking price, while those which took over 100 days sold for only 88% […]